About Host & Home
Project Background
The Bureau of Lifestyle TradePromotion has carried out the ProductDevelopment and Market Penetration Project for Hospitality in Italy/Europe (Host & Home). It is a continuous project since 2015which is the 6th consecutive year (2015-2019) under the project to expand new marketing channels: institute, focusing on the hotel and residential business market to increase the export value and expand the marketing channel in a new form, the Project model, which is a modification of the model of the product size by the needs of customers and the current market with an emphasis on European market penetration.The project has a fully integrated process both in product development and marketing.
The results of the project were very successful to expand marketing channels to enter the target market with high potential and purchasing power.
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Operating Model The Department invites specialists in the field of marketing for hospitality products in Europe to present the concept of product development (theme) “Host & Home” and product development from the start of the project according to the advice of market development operators from the Republic of Italy (Grassi & Partners company) in the category of hotel interior products and furniture. Host & Home project exhibition booth at Salone Del Mobile exhibition in Milan, Italy, continuing every year. The exhibition is one of the major trade fairs in the European region because this exhibition is an important channel to reach the target group of importers of interior decorations for hotels and residences of the important target groups of the project. In addition, the location of the booth in Thailand is in the Design Hall area which is the best area of the event. There are visitors and inquiries throughout the exhibition period. |